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A wireless audio device is an electronic device that receives and transmits different sound signals using various technologies, namely Bluetooth, Wi-Fi, airplay, and others. Wireless technologies have allowed the transmission of audio from source to speakers without cables; a wireless audio device offers connectivity, flexibility, expandability, and convenience. Some of the wireless audio devices found in the market are headphones, speakers, audio systems, and tuners to the radio. Wireless audio devices are used in many sectors, such as transportation, industry, commercial, residential, and others.
The global wireless audio devices use wireless technologies such as Wi-Fi, Bluetooth, and AirPlay to transmit and receive audio signals. Some of the various types of wireless audio devices available on the market are wireless headphones, microphones, speakers, soundbars, audio systems, radio tuners, etc. The key driving factors for the market are increasing penetration of infotainment devices, increasing adoption of mobile devices, and growing application areas of wireless audio devices in the commercial sector, such as events, shows, call centers, and others.
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Growing Demand for Portable Audio Devices
Wireless audio technology plays a vital role in growing the market for electronic devices. Due to the high production of wireless speakers, mobility on semiconductors for wireless devices, improvement in technology and the initiation of innovative audio devices, the wireless audio devices market is increasing. Semi-conductors are building blocks used by designers to implement great ideas about audio technology into marketable products. In addition to rapid urbanization, the adoption of intelligent and smart technology solutions is increasing, particularly in retail showrooms, metro towns, and others. This accessibility factor is expected to fuel the growth of the global market for wireless audio devices over the forecast period.
Increasing Demand for Smart Devices
With the increasing demand among customers for audio-based devices, different vendors of audio solutions are introducing new models and features in the segment of wireless audio devices at competitive product prices. High demand for WSNs (wireless sensor networks) is expected to drive market growth for wireless audio devices across various industries. Adoption of smart home automation systems is anticipated to boost demand for smart speakers that use voice assistants to monitor and control connected devices. It is expected that those factors will increase the demand for wireless audio devices.
Wireless audio devices find applications in four major sectors, including the commercial, consumer, automotive, and other sectors, including security & defense. Wireless audio devices are used in the consumer sector as support accessories for smartphones, laptops/computers, and gaming consoles. The commercial sector includes wireless devices used in office spaces, industries, and other business establishments, such as IT parks, sports complexes, hotels, and government organizations. Increasing the use of in-vehicle infotainment devices, advanced driver assistance systems (ADAS), and GPS devices have also boosted the use of wireless headphones, speakers, and others in automobiles, trucks, buses, and other automobiles.
Growth in this market is driven by growing demand for smartphones as a source of entertainment, consumer preferences for mobile devices, and advances in wireless technology. However, frequency compliance and health issues are some of the factors that challenge market growth. High development costs of wireless audio devices, however, are expected to impede market growth over the forecast period.
The market for wireless audio devices is dominated by North America, followed by Asia-Pacific and Europe. The availability of low-cost consumer equipment and the growing trend of smartphones are drivers of growth in North America's wireless audio device market. The U.S. market among North America region is the leading economy in the market for wireless audio devices and is expected to grow with a CAGR of more than 18 percent during the forecast period of 2015-2027. While the Asia-Pacific region is expected to grow at the highest rate due to growing technological advances and growing demand and smartphone adoption in the region
The report also covers detailed competitive analysis of major market players of the global wireless audio device market such as Sony Corporation, Bose Corporation, Sennheiser Electronic Gmbh & Company Kg, LG Electronics, Sonos Inc., Koninklijke Philips N.V., Vizio Holdings Inc., Apple Inc., Voxx International Corporation, Harman International and other major & niche players. The global market for wireless audio devices is witnessing a wide range of industry activities such as product launch, innovation, acquisition, partnership, research & development, and expansion across the globe.
Competitive landscape analysis provides a detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, technology development, research & development, and other market activities). The study also provides the company’s positioning and market share of the overall market.
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- Speaker Systems
- Sound Bars
- Others (Audio/Video (A/V) Controllers, A/V Receivers, Power Amplifiers, Radio Tuners, and Dedicated Speaker Docks)
- Home Audio
- Others (Security & Defense, Industrial, and Medical)
- Smart Devices
- Non-smart Devices
- Radio Frequency
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico and Rest of Latin America)
- Middle East & Africa (GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa and Rest of Middle East & Africa)
Timeline Considered for Analysis:
- 2019: Base Year
- 2020: Estimated Year
- 2020 to 2025: Forecast Period
Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges, and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis
Market Segmentation Analysis:
Industry report analyses the global wireless audio market by the following segments:
Customization: We also offer customization’s in the industry report as per the company’s specific needs.
Key Questions Answered in the Global Wireless Audio Device Industry Report
- What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2020-2025?
- Which region would have a high demand for products in the upcoming years?
- What are the factors driving the growth of the market?
- Which sub-market will make the most significant contribution to the market?
- What are the market opportunities for existing and entry-level players?
- What are the various long-term and short-term strategies adopted by the market players?
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