Dry Shampoo Market
Dry Shampoo Market Trend, Opportunity, and Forecast Analysis, 2024-2032
Dry Shampoo Market is segmented by Type, Function, Distribution Channel, and by Region. KDMI analyst foresees market revenue to cross USD 5.77 Billion by 2032 by growing with a CAGR of 6.9% during 2024-2032.
Dry Shampoo Market Highlights
The global dry shampoo market is expected to cross a value of USD 5.77 billion by the end of 2032. The market was valued at USD 3.32 billion in 2023 and is expected to expand at a CAGR of 6.9% between 2024-2032.
- Over the mid-term, the growing awareness for hair health is the primary factor anticipated to drive the global dry shampoo market.
- The high price of the product is a major factor to challenge the market growth.
- The North America dry shampoo market is projected to dominate the global market.
Dry Shampoo Market: Report Scope |
|
|
Base Year |
2023 |
|
Base Year Market Size |
USD 3.32 Billion |
|
Forecast Year |
2024-2032 |
|
Forecast Year Market Size |
USD 5.77 Billion |
|
CAGR Value |
6.9% |
|
Dry Shampoo Market Key Trends/Major Growth Drivers |
|
|
Restraint Factors |
|
|
Dry Shampoo Market Segmentation |
|
|
Dry Shampoo Market Key Players |
Kao Corporation, Unilever Plc, L’Oréal Group, The Estee Lauder Companies Inc., Procter & Gamble Company, Shiseido Company Limited, Pierre Fabre Group, LVMH Group, Church & Dwight Co Inc., Henkel Limited, and others. |
Dry Shampoo Market Outlook
The hair care product that cleanses the hair and scalp without the need for water is known as dry shampoo. The shampoo is usually available in spray or powder form and is designed specifically to absorb excess oil, dirt and odor from the hair.
According to our experts at KD Market Insights, one of the primary factors anticipated to drive the growth of the global dry shampoo market is the growing awareness for hair health globally. Our researchers have found that about 25% of men and around 12% of women lose their hair by the age of 30. One of the major reasons for hair loss, as stated by trichologists, is frequent shampooing as the process strips off natural oils and dries out the scalp and hair, causing potential damages to the hair and the scalp. Dry shampoo, which has its unique proposition of extracting oil from the scalp without water, allows consumers to maintain hair cleanliness and freshness without the need for water. Kao Corporation, Unilever Plc, Loreal Group are some of the significant parties in the global market for dry shampoo.
Get More Insights on This Report - Request Free Sample PDF
Dry Shampoo Market Drivers – Analyst’s Observation
According to the analysts at KD Market Insights, some key growth drivers for the global dry shampoo market are:
- Growing Preferences for Premium Hair Care Products: Consumers around the globe are more or less going through busy lifestyles, driven majorly as a result of growing urbanization. The increasing pace of daily life of individuals has led to situations wherein these individuals are not able to focus much on own-self. Hence, individuals are increasingly preferring for products that not only provides effective results, but are also convenient, consuming less of their time which they plan to spend on their own personal care. Moreover, with the growing disposable income of individuals globally, consumers are preferring for premium hair care products that offer characteristics of effectiveness and quality. Dry shampoo, which offers a quick and easy solution for refreshing hair, hence, makes it to the list of consumers who are opting for time-saving grooming options.
- Expanding Awareness for the Product: The manufacturers of dry shampoo are increasingly working upon creating awareness programs for customers by means of influencer collaborations, social media campaigns, and product endorsements. These manufacturers are also placing their products across various distribution channels, including supermarkets, pharmacies, specialty beauty stores, and e-commerce platforms for enhanced consumer reach. These efforts of the manufacturers of dry shampoo to raise consumer awareness is also expected to create numerous opportunities for market growth in the coming years.
Which Probable Factors Could Hamper the Growing Dry Shampoo Market Trend?
As per our KD Market Insights analysis, some of the challenges expected to limit the global market growth of dry shampoo are:
- Concern for Hair Damage and Breakage: The growing concern for overuse or improper application of dry shampoo can lead to hair damage and breakage, and in turn, may hamper the demand for the product in the coming years.
- High Price of the Product: The cost of dry shampoo is usually very high as compared to other mass-market brands available in the market. Consumers, on the other hand, are also not sure about the effectiveness of these products, which promises deep cleaning of the hair. Owing to such a factor, the demand for dry shampoo is projected to be limited.
How is the Global Dry Shampoo Market Segmented?
Our experts at KD Market Insights have segmented the global dry shampoo market as:
|
By Type |
|
|
By Function |
|
|
By Distribution Channel |
|
|
By Region |
|
What are the Probable Factors Influencing the North America Dry Shampoo Market Forecast?
The North America dry shampoo market is majorly driven by the changing lifestyles and consumer preferences among the consumers in the region, along with a heightened awareness for personal grooming and hygiene. Busy schedules, frequent travel, and a desire for time-saving products contribute to the popularity of dry shampoo as a quick and easy way to refresh hair between washes. On the other hand, the growing interest of the consumers in the region for sustainable and eco-friendly products that require less water is also expected to boost the demand for dry shampoo in the region.
As per our analysts at KD Market Insights, the following five players lead the North America dry shampoo market growth:
- Batiste
- Living Proof
- OGX
- Not Your Mother’s
- Bumble and Bumble
|
Key Countries to Watch for in North America Dry Shampoo Market |
Key Insights |
|
United States Dry Shampoo Market to Register the Largest Regional Market Share |
USD 1.61 Billion |
|
Canada Dry Shampoo Market to Grow with the Highest CAGR During 2024-2032 |
7.5% |
Which Key Players Top the Global Dry Shampoo Market Share?
As per our analysts at KD Market Insights, the competitive landscape of global dry shampoo market facilitates our readers in identifying their closest competitors. The manufacturers who are associated with dry shampoo market are raising their focus on expanding their presence, as well as their market share. The market has also been witnessing an upward movement in the number of collaborations between research institutions and key players, aimed at introducing advanced technologies and innovation of new products. Here is a list of the key players who top the global dry shampoo market share:
- Kao Corporation
- Unilever Plc
- Loreal Group
- The Estee Lauder Companies Inc.,
- Procter & Gamble Company
- Shiseido Company Limited
- Pierre Fabre Group
- LVMH Group
- Church & Dwight Co Inc.,
- Henkel Limited
What are the Recent Developments Observed in the Dry Shampoo Market?
Over the years, the experts at KD Market Insights have been observing the recent developments associated with global dry shampoo market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.
For instance, Part of Rodan+Fields’ stated that they have launched a hair care collection, which also included dry shampoo having citrus scent.
Further, Kao Corporation shared that it has launched a pair of dry shampoos under Merit, a hair care brand, in Japan.
Make This Report Your Own
Take Advantage of Intelligence Tailored to your Business Objective
Get a Customized Version
- Publication date: 9th April 2024
- Base year: 2022
- Forecast year: 2023-2033
- Format: PDF, PPT,Word,Excel
- Quick Contact -
- ISO Certified Logo -
Frequently Asked Questions(FAQ)
Dry Shampoo Market
-: Our Clients :-
