A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. Virtual reality is an interactive computer-generated experience taking place within a simulated environment. It incorporates mainly auditory and visual feedback. The major difference between AR and VR is augmented reality adds digital elements to live view whereas in VR, it shuts down the physical world completely. A best example of augmented reality is Pokémon Go.

According to the KD Market Insights, the market is predicted to achieve CAGR of 86.5% during the forecasted period of 6 years i.e. 2018-2023. It is expected that market will grow at a considerable amount of revenue by 2023. The augmented reality & virtual reality market is likely to thrive on the back of their infinite potentials. The manufacturing, healthcare, real estate and retail sectors are just some of the industrial environments in which AR & VR are being utilized.

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The augmented reality & virtual reality reports aims to provide the in-depth report of the demand of the augmented reality & virtual reality in the market, market size, segmentation of the market, availability of the product, acquisition process, insights, product type, supply chain analysis and opportunities in the global Augmented reality & virtual reality market. 

The Augmented reality & virtual reality market is segmented on the basis of offering, by application and by geography.  By offering, market is sub-segmented as hardware, headsets, smart glasses, head-up display, handheld devices, software and others.  By Application, market is divided as Gaming, education, healthcare & medical devices, real estate, marketing & advertising, live events, military & defense, movies & television, retail, manufacturing & automotive.

The Augmented reality & virtual reality market provides the current scenario of the market, the major key stakeholders of the market and the competitive dynamics of the market.  The major market players are Apple Inc., Google Inc., HTC Corporation, Microsoft, Magic Leap, Inc., Samsung, Lenovo, Sony, Oculus, Continental and Other Major & Niche Players. The plans, policies and strategies of the competitors are analyzed so that strategies can be modified according to the need of the market.

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The augmented reality & virtual reality report considers the timelines in which the report is made. For the better consideration, 2017 is considered as the base year, 2018 is considered as the estimated year and 2018-2023 is considered as a Forecasted period. By geography the market is divided into North America, The U.S., Canada, Rest of North America, Europe, Germany, The U.K., France, Rest of Europe, Asia Pacific (APAC), China, India, Japan, Australia, Rest of APAC, Middle East & Africa (MEA), GCC, South Africa, Rest of MEA, South America (Brazil &Rest of South America).

The final section of the report provides information about its performance in the various areas such financial information, revenue breakup by segment and by geography, SWOT Analysis, risk analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, and recent news (acquisition, expansion, technology development, research & development expansion and other market activities). The Augmented reality & virtual reality market is a growing market and has great opportunities for the entry-level players also. The overall performance of the company in the market has been shown to ensure that the suitable techniques are adopted which helps the company to grow in the market.

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