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Brief Overview

Test automation refers to the use of special software for various software testing processes (which are different from the software being tested). Besides this, in a formalized process, test automation can automate some repetitive but important tasks, or even perform additional tests that are difficult to perform manually. Test automation is the process of automatically running tests, managing test data, and utilizing results to improve the quality of software. It's mainly a measure of quality assurance, but its operations involve the dedication of the entire software production team. Once automated tests are created they can be easily repeated and extended with manual testing to perform impossible tasks. For this reason, organizations have found that automated software testing is an essential component for the successful development of the projects.

Market Insights

Test automation software thoroughly assists a wide range of sectors in optimizing software testing processes, reducing the compilation time of the task, and making business operations more efficient. In recent years, the market has gained enormous interest from leading IT organizations, leading to an increase in investment in the development of the latest QA and software testing software. In sectors such as multimedia, travel, communication, productivity, and utilities, market demand is also gaining traction due to the rapid increase in the number of mobile applications. In addition, the growth of the global market is also supported by the deployment of different cloud applications across industries to reduce time-to-market efficiency.

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Digital Transformation to drive robust growth

Digital transformations are reshaping the face of many industries and sectors. Digital transformation is also expected to be the backbone of key government institutions and programs in many countries. However, the digital sector is still relatively new. Therefore, for it to deliver its promise effectively, QA and test automation are crucial. This drives many IT organizations to demand high-quality software testing solutions.

In addition, digital development for various purposes, including productivity, multimedia travel, and communication, also drives demand for app creation. Testing quality software is also essential for the development of apps. Furthermore, commercial applications to replace websites are increasingly prevalent. Their growing demand and rising growth in managed services are expected to drive the market for test automation.

Adoption of Artificial Intelligence and Machine Learning

Artificial Intelligence has become an integral part of techniques for software testing. Each test cycle generates huge amounts of data, which can be used for identifying and resolving test failures. The data can be fed back to the AI algorithms after each test run. With such growing benefits of integrating AI into testing, demand for technology has increased. With the increased utilization of AI in test tool development, the tools can heal themselves on runtime. One of the biggest automation testing trends over the forecast period is anticipated self-healing automation testing. The market is witnessing new launches due to these. The new solution is expected to leverage machine learning to optimize testing and delivery of quality, reduce the need for specific testing and help quality engineers to be more efficient, eliminate bottlenecks, and improve risk-based testing protocols.

Disruption in technology is developing numerous possibilities for the automation testing market. The growing demand for agile testing is increasing demand in the market. Organizations have begun to concentrate more on quality assurance (QA), which can be achieved through the adoption of innovative solutions. However, due to the unavailability and high cost of automation testing tools, businesses are still hesitant to adopt automation testing solutions. Furthermore, the lack of qualified professionals also impedes the adoption of solutions for automation testing. Growing data protection concerns are a factor that may hamper the growth of the market for global test automation.

Geographical Analysis

Due to its well-established economy and highly developed technology infrastructure, North America leads the global automation testing market. The growth of the market is driven by increasing digitalization among industries in the region and government initiatives promoting digitalization. On the other hand, Asia Pacific, over the forecast period, is estimated to become the most lucrative market for automation testing. Market growth is driven by increasing investments by businesses in mobile development and agile methodology. In addition, the region’s increasing machine learning is also increasing the demand for automation testing.

Competitive Analysis

The report also covers a detailed competitive analysis of major market players of the global test automation market, such as IBM Technologies Pvt. Ltd., CA Technologies, Micro Focus, CAPGEMINI, Cignitil Technologies, Cognizant, Accenture, Hewlett-Packard Company, Zensar Technologies, Tricentis GmbHand other major & niche players. The global market for test automation is witnessing a wide range of industry activities such as product launch, innovation, acquisition, partnership, research & development, and expansion across the globe.

Competitive landscape analysis provides a detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, technology development, research & development, and other market activities). The study also provides the company’s positioning and market share of the overall market.

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By Testing Type

  • Functional Testing
  • Non-Functional Testing

By Service

  • Advisory and Consulting Services
  • Planning and Development Services
  • Implementation Services
  • Managed Services
  • Others

By Endpoint Interface

  • Mobile
  • Web
  • Desktop

By Industry

  • Banking, Financial Services, and Insurance
  • Automotive
  • Telecom and IT
  • Manufacturing
  • Others

By Geography:
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico and Rest of Latin America)
- Middle East & Africa (GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa and Rest of Middle East & Africa)

Timeline Considered for Analysis:
- 2019: Base Year
- 2020: Estimated Year
- 2020 to 2025: Forecast Period

Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges, and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis

Market Segmentation Analysis:
Industry report analyses the global test automation market by the following segments:
- Testing Type
- Service
- End-Point Interface
- Industry

Customization: We also offer customization’s in the industry report as per the company’s specific needs.

Key Questions Answered in the Global Test Automation Industry Report

  • What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2020-2025?
  • Which region would have high demand for product in the upcoming years?
  • What are the factors driving the growth of the market?
  • Which sub-market will make the most significant contribution to the market?
  • What are the market opportunities for existing and entry-level players?
  • What are various long-term and short-term strategies adopted by the market players?

Frequently Asked Questions

What does this report offer?

The report offers a comprehensive insight on the Test Automation Market share, competitor landscape, market trends, growth, revenue, and key driver’s analysis with coverage of key players, top geographies, product types and end user.

What research methodology is used to write this market research report?

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