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Yoga is considered to be one of the most effective ways of keeping the mind and the body healthy and fit. Yoga mats of different types and materials provide comfort while practicing yoga, and serve as the most essential accessory yoga practitioners across the globe. Yoga mats are generally made of rubber that provide sitting support while practicing yoga.
Yoga mats are fabricated mats which prevent hands and feet from slipping during yoga activities. There are many different styles and types of yoga mats for varying consumer needs. Yoga mats are also available in different shapes, sizes, thickness, density, colors, textures, and materials
The yoga mat market is anticipated to witness a robust rise in the next few years.
The growth of this market is attributed towards factors which include the immense rise in popularity of yoga, rising awareness about the health benefits of yoga and fitness in general, increase in the prevalence of lifestyle diseases, increase in the global rate of obesity, the increasing demand for exercise equipment's along with the increasing demand for eco-friendly yoga mat products etc.
Additionally, several governments and regulatory bodies across the globe are supporting all yoga sessions. This has encouraged numerous worldwide funding and investments for the development of new and innovative products that provide comfort to the yoga performers. For instance, in 2018, the Indian government allocated more than INR 1000 crore for the development of AYUSH system of medicine.
Moreover, in the market there are emerging innovations in the form of new yoga mats that are being produced from degradable, recyclable, eco-friendly materials. Thus, it is working in two folds – conserving the nature and enhancing the human health. Furthermore, manufacturers have been from a long time increasingly focusing on providing yoga mats with enhanced comfort, more convenience, and with different material selection to consumers to gain a competitive edge in the global market.
Furthermore, awareness related to fitness among the global population is another vital factor that is set to enhance the growth of the Yoga mats market in the years to come. Consumers spending are increasing significantly on personal & healthcare products to ensure good and optimum health. This, in turn, scales up the yoga mats market.
However, factors such as, the widespread use of substitutes such as woven blankets and rolled-up towels and the fluctuating prices of raw materials hinder the growth of this market.
YOGA MATS MARKET SEGMENTATION:
North America is undoubtedly the largest regional market in the yoga mats market owing to the rising prevalence of lifestyle diseases, growing awareness about the health benefits of yoga and fitness, rapidly increasing number of yoga studios in the region, increasing consumers spending on yoga clothing, equipment, classes, and accessories and the growing popularity of yoga among the population in the region.
The Middle East is anticipated to grow at a more than moderate rate in the yoga mat market in the years to come. Factors such as the increasing popularity of yoga and the rising obesity rate in the region along with the increasing number of governmental strategies and programs to combat the problem fuel the growth in this region
Asia-Pacific is to grow at the fastest rate in the yoga mats market in the coming years. This is attributed to the increasing number of yoga practitioners and surge in adoption of yoga mats from India, China, Japan, and Australia, supportive government initiatives coupled with increasing participation and fitness clubs to promote yoga, increasing number of yoga studios in the region etc. Also, as yoga originated in India, the country has high number of practitioners which helps to maintain the demand for yoga accessories, including the mats in the region.
FEW KEY PLAYERS IN YOGA MATS MARKET:
In 2019, a New York City based brand Toned by BaggedEm was found by 2 sisters, as a fitness-focused brand that not only strives to make women feel seen but also motivates them to push through their fitness obstacles. After raising $2,000 through Kickstarter, a crowdfunding company, the sisters started selling yoga mats featuring images of women with different hair types, head wraps, skin tones, body shapes and sizes. For a limited time, the brand also sold mats featuring Black men.
Timeline Considered for Analysis:
- 2019: Base Year
- 2020: Estimated Year
- 2020 to 2025: Forecast Period
Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis
Market Segmentation Analysis:
Industry report analyses the global yoga mats market by the following segments:
- Distribution Channel
- End Users
Customization: We also offer customization’s in the industry report as per the company’s specific needs.
Key Questions Answered in the Global Yoga Mats Industry Report
The report offers a comprehensive insight on the Yoga Mats Market share, competitor landscape, market trends, growth, revenue, and key driver’s analysis with coverage of key players, top geographies, product types and end user.
Exhaustive secondary research and in-depth primary interviews with industry experts has been conducted to present qualitative and quantitative insights in the report.
We offer customizations as per client’s specific needs.