Stationery Market Insights, Trends, Opportunity & Forecast (Includes Business Impact of COVID-19)

The global stationery market size is estimated to register a compound annual growth rate (CAGR) of 2.1% during the forecast period i.e., 2020-2025. Moreover, the global Stationery market is anticipated to capture a market opportunity of USD 23.1 Billion between 2020 & 2025.

Market Insights

Rising E-commerce Marketplace in Stationery Industry

With the increasing trend of online purchasing, the stationery products manufacturers are putting their product offerings on the online platform. The stationery industry is pursuing benefits from the rising e-commerce marketplace. Leading manufacturers & retailers are selling their products using the online sales channel and are raising the bar for their other digital capabilities. Apart from this, many manufacturers are focusing on various online media formats, including the mobile-based apps and social media handles & networking sites, in order to expand their digital presence. Further, the rising e-commerce marketplace is expected to provide immense growth opportunities for the market to grow over the upcoming years.

Increasing Sales of Stationery Products

The market for stationery is estimated to grow with the rising demand for business stationery in various companies. It's considered that the demand for stationery products such as rough-work pads, pens, pencils, typing sheets, letter-heads, carbon papers, files, folders, and other products is increasing in various companies. Thus, with the increasing sales of stationery products, the market is anticipated to grow at a significant rate in the near future.

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Segmentation Analysis

The global market for stationery is segmented by product type, sales channel, and price range. On the basis of product type, the market is segmented into pens, pencils, marking, coloring, corrections, art goods, and others, out of which, the pens segment is expected to grow at a considerable CAGR over the forecast period, i.e., 2020-2025. Further, it was followed by the pencils segment in terms of market share in 2019.

By sales channel, the market is divided into online stores, supermarket & hypermarket, stationery stores, and others, out of which, the stationery stores segment is envisioned to register a higher revenue share in the global market over the forecast period. Apart from this, the supermarket & hypermarket segment is projected to attain a noteworthy CAGR over the upcoming years.

Based on price range, the market is segregated into economy range, medium-range, and premium range, out of which, the medium-range segment is anticipated to attain the highest market share in the overall market over the upcoming years. In addition, the economy range segment is expected to thrive at a significant CAGR over the forecast period i.e. 2020-2025.

Geographical Analysis

In terms of geography, the report offers an analysis of North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In the stationery market, Asia Pacific is predicted to capture a considerable market share over the forecast period. Further, factor such as with high children population and increasing corporate infrastructure in the South Asian region are anticipated to drive the growth of Asia Pacific market. Further, the leading manufacturers in the industry are focusing on the development of new & innovative products in order to meet the demand of the customers.

Competitive Analysis

The report also covers detailed competitive analysis of major market players of global stationery market, such as Staples, Inc., Office Depot, Inc., ACCO Brands Corporation, Costa Inc., 3M Company, Tesco PLC, Carrefour SA, Aurora Due S.r.l., Pentel Co., Ltd., Faber-Castell AG, and other major & niche players. The global Stationery market is witnessing a wide range of industry activities such as product launch, innovation, partnership, acquisition, research & development, and expansion around the world.

Segmentation

By Product Type:
- Pens
- Pencils
- - - Mechanical Pencils
- - - Lead Pencils
- Marking
- Coloring
- Corrections
- Art Goods
- Others

By Sales Channel:
- Online Stores
- Supermarket & Hypermarket
- Stationery Stores
- Others

By Price Range:
- Economy Range
- Medium Range
- Premium Range

By Geography:
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Belgium, Netherlands, Luxembourg, Poland, Romania, Czech Republic, Portugal, Switzerland, Denmark, Finland, Sweden, and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand, Philippines, Thailand, Malaysia, Cambodia, Hong Kong, Singapore, Laos, and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Colombia, Argentina, Peru, Chile, Cuba, and Rest of Latin America)
- Middle East & Africa (GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, and Rest of Middle East & Africa)

Competitive Landscape

The report profiles various major market players such as

• Staples, Inc.
• Office Depot, Inc.
• ACCO Brands Corporation
• Costa Inc.
• 3M Company
• Tesco PLC
• Carrefour SA
• Aurora Due S.r.l.
• Pentel Co., Ltd.
• Faber-Castell AG
• Other Major & Niche Players

Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, technology development, research & development and other market activities).

The study also provides the company’s positioning and market share in the stationery market.

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Timeline Considered for Analysis:
- 2019: Base Year
- 2020: Estimated Year
- 2020 to 2025: Forecast Period

Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges, and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis

Market Segmentation Analysis:
Industry report analyzes the global stationery market by the following segments:
- Product Type
- Sales Channel
- Price Range

Customization: We also offer customization’s in the industry report as per the company’s specific needs.

Key Questions Answered in the Global Stationery Industry Report

• What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2020-2025?
• What is the impact of Coronavirus Disease (COVID-19) on the market and the upcoming changes in the market?
• Which region would have high demand for product in the upcoming years?
• What are the factors driving the growth of the market?
• Which sub-market will make the most significant contribution to the market?
• What are the market opportunities for existing and entry-level players?
• What are various long-term and short-term strategies adopted by the market players?