Mindfulness Meditation Apps Market Insights, Trends, Opportunity & Forecast (Includes Business Impact of COVID-19)

The global mindfulness meditation apps market size is estimated to register a compound annual growth rate (CAGR) of 7.8% during the forecast period i.e., 2020-2025. Moreover, the global mindfulness meditation apps market is anticipated to capture a market opportunity of USD 2.1 Billion between 2020 & 2025. In 2019, around 52 million users downloaded the top 10 meditation apps which showcase the growing awareness about meditation. Thus, increasing awareness about meditation apps and the rising prevalence of anxiety disorders & mood disorders among people are expected to drive the demand for the global market over the upcoming years.

Market Insights

Rising Use of Smartwatches & Smart Screens

With the growing levels of stress and shrinking level of attention becoming more of a broader issue among the people, they rely on the smart applications for relief. Thus, along with the rising use of smartwatches and smartphones, meditation apps have become a new norm for closely monitoring mental health and well-being among the people. Further, this growing adoption of mindfulness meditation apps among consumers with the rising usage of smartwatches & smartphones is expected to drive the demand for the global market over the upcoming years.

Increasing Number of People Suffering from Mental Health Disorders

The market for mindfulness meditation apps is estimated to grow with the rising health concerns and a growing number of peoples who are suffering from mental health disorders. It's considered that older adults are more inclined to various diseases and mental health disorders. Thus, with the rise in the aging population across the globe, the market is anticipated to grow at a significant rate. In the U.S. more than 53% of senior citizens meditate at least once a week. Further, increasing focus towards meditation apps among adults is projected to drive the global market in the near future.

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Segmentation Analysis

The global market for mindfulness meditation apps is segmented by the operating system and end-use. On the basis of an operating system, the market is segmented into iOS, Android, and others, out of which, the android segment is expected to grow at a considerable CAGR over the forecast period, i.e., 2020-2025. Further, the consumers are downloading mindfulness meditation applications to practice new ways of meditation using various OS platforms that are expected to drive the demand for the android segment over the upcoming years. Furthermore, it was followed by the iOS segment in terms of market share in 2019.

Based on end-use, the market is segregated into schools, offices, personal, and others, out of which, school segment is anticipated to attain the highest market share in the overall market over the upcoming years. Moreover, leading companies such as Calm and Headspace are launching new meditation apps for schools in order to introduce mindfulness to their lesson plans. This launch of new meditation apps for schools is expected to drive the growth of the overall market. In addition, the personal segment is envisioned to thrive at a significant CAGR over the forecast period i.e. 2020-2025.

Geographical Analysis

In terms of geography, the report offers an analysis of North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In the mindfulness meditation apps market, North America is predicted to capture a considerable market share over the forecast period. Further, factors such as the increasing prevalence of mental health disorders and rising usage of meditation apps on a regular basis are envisioned to drive the growth of the North American market. Further, the leading manufacturers in the U.S. are focusing on the development of new mindfulness meditation apps in order to meet the demand of the customers.

Competitive Analysis

The report also covers detailed competitive analysis of major market players of global mindfulness meditation apps market, such as Smiling Mind, Calm, Headspace, Inner Explorer, Inc., Committee for Children, Stop, Breathe, & Think PBC, The Mindfulness App, Mindfulness Everywhere, Ten Percent Happier, Breethe, and other major & niche players. The global mindfulness meditation apps market is witnessing a wide range of industry activities such as product launch, partnership, acquisition, innovation, research & development, and expansion across the globe.

Segmentation

By Operating System:
- iOS
- Android
- Others

By End Use:
- Schools
- Offices
- Personal
- Others

By Geography:
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, Belgium, Netherlands, Luxembourg, Poland, Romania, Czech Republic, Portugal, Switzerland, Denmark, Finland, Sweden, and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand, Philippines, Thailand, Malaysia, Cambodia, Hong Kong, Singapore, Laos, and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Colombia, Argentina, Peru, Chile, Cuba, and Rest of Latin America)
- Middle East & Africa (GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, and Rest of Middle East & Africa)

Competitive Landscape

The report profiles various major market players such as
• Smiling Mind
• Calm
• Headspace
• Inner Explorer, Inc.
• Committee for Children
• Stop, Breathe, & Think PBC
• The Mindfulness App
• Mindfulness Everywhere
• Ten Percent Happier
• Breethe
• Other Major & Niche Players

Competitive landscape analysis provides a detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, technology development, research & development, and other market activities).

The study also provides the company’s positioning and market share in the mindfulness meditation apps market.

Timeline Considered for Analysis:
- 2019: Base Year
- 2020: Estimated Year
- 2020 to 2025: Forecast Period

Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges, and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis

Market Segmentation Analysis:
Industry report analyzes the global mindfulness meditation apps market by the following segments:
- Operating System
- End-Use

Customization: We also offer customization’s in the industry report as per the company’s specific needs.

Key Questions Answered in the Global Mindfulness Meditation Apps Industry Report
• What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2020-2025?
• Which region would have a high demand for products in the upcoming years?
• What are the factors driving the growth of the market?
• Which sub-market will make the most significant contribution to the market?
• What are the market opportunities for existing and entry-level players?
• What are the various long-term and short-term strategies adopted by the market players?