Introduction: -
Skin lightening products involve the use of substances, mixtures or physical treatments to lighten the skin colour. It is also known as whitening, brightening and depigmentation. These products work by reducing a pigment called melanin in the skin. It is mostly used to treat skin problems such as freckles, age spots, acne and scars. Skin lightening ingredients include Vitamin C, Azelic acid, Glycolic acid, Kojic acid, Alpha-arbutin and many more.

Global skin lightening products market was held at USD XXX Million in 2017 and is expected to grow USD XXX Million by the end of 2023. This market is becoming popular nowadays due to more people looking for lightening and brighten skin.

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Benefits: -
(1) Skin lightening products help in treating skin problems.
(2) Skin problems such as melasma, hyperpigmentation is well treated which results in increased self-esteem and confidence.
(3) It provides anti-ageing benefits, which make us look younger and more vibrant.
(4) Skin whitening product is completely safe and regulates the production of enzyme melanin, which is responsible for darkening of the skin.
(5) It is also easy to apply these products at home.
(6) They are affordable being less expensive and easy to maintain.

Segmental Analysis: -
Global skin lightening market is segmented on the grounds of product type, by the end user and by nature. Based on product type it is subdivided into lotion and cream, foam, gel, scrub and others. It is available for both men and women. By nature, it has been segmented into natural/herbal, synthetic and organic. It is available in the mid-range, premium and economical. By distribution channel, it is further divided into the pharmacy, speciality outlet, supermarket/hypermarket, convenience store, beauty salon, E-retailer and others.

Geographical Analysis: -
The skin lightening products market has been widely distributed all over the globe. Further, the geographies are fragmented into the country and regional groupings such as North America, Europe, Asia Pacific, Latin America and Middle East & Africa. Skin lightening products are largely popular in Asian countries. The Asia Pacific held a significant share in the market of skin lightening products due to rising demands of these products from China and India. North America is going to witness rapid growth in the upcoming years in this market. The U.S. and Canada are likely to hold a small share in the skin lightening product market. The growing consumer demand in recent time has paved a way for the rapid growth and development of the market.

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Competitive Landscape: -
The major market players leading the skin lightening products market include L’Oreal S.A., Beiersdorf AG, Unilever PLC, Procter & Gamble Company, Shiseido Company, Estée Lauder Companies Inc., Avon Products, Inc., VLCC Health Care Limited, Lotus Herbals Private Limited, Clarins Group and Other Major & Niche Key Players. L’OREAL moisturizer, whitening lotion, sunscreen and cleanser all are available to fight against stubborn spots, scars to make us look new and young again. Procter & Gamble India is one of the largest and amongst the fastest growing consumer goods companies with better products and is committed to improving the lives of more consumers through their products and services. Thus, this skin lightening products market has a brighter future and is a rapidly growing market due to the increasing demands of the consumer.

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