Introduction-
Gellan Gum is a water-soluble polysaccharide produced by the bacterium sphingoma s elodea. It is widely used as a thickener, emulsifier and stabilizer. It provides numerous benefits in foods and beverages and it is a naturally occurring carbohydrate. It is produced by fermentation of a pure culture of sphingomonas elodea. Naturally, Gellan Gum is a soluble dietary fibre. This can be used alone or in combination with a wide variety of products to produce a common additive in the food, beverages, paper-production markets personal care and industrial cleaners.
The global Gellan gum market is widely used in beauty products in order to provide a smooth feeling to the user. Currently, the market is accounted for USD XXX Million in 2017 is assumed to flourish USD XXX Million by 2023. The market expects the remarkable growth during the projected period of 6 years i.e. 2018-2023.

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Benefits-
(1) It keeps the ingredients fresh and safe even at changing temperatures.
(2) It helps in stabilizing, texturizing or binding food ingredients together in a uniform way.
(3) It is suitable for Vegan/Vegetarian recipes such as those contain dairy such as almost milk, yoghurt.
(4) It is very heat stable and thus prevents desserts from melting.
(5) It may help to improve our digestion, constipation or Diarrhea.
(6) In adults, it helps to lower the cholesterol levels by 10%.

Segmentation analysis-
The Gellan Gum market is segmented because of product type and on the application. By product type, it is further bifurcated into High Acyl Content and Low Acyl content. By application, it is divided into Confectionery, jams and jellies, Fabricated foods, water-based gels, pie fillings and puddings, Dairy products, processed meats, beverages, personal care and cosmetics and other food products.

Geographical analysis-
The market majorly revolves around countries such as North America, Europe, Asia-Pacific and U.S.A. The Asia-Pacific is to dominate the market due to significant growth by the Gellan Gum market in China. North America followed with Japan and Europe.

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Competitive landscape-
The Gellan Gum market is a growing market and includes numerous players providing tough competition in the market. The major market players currently ruling the market are CP Kelco, Dancheng Caixin Sugar Industry Co. Ltd., Zhejiang Tech-Way Biochemical Co., Ltd., Zhejiang DSM Zhongken Biotechnology Co., Ltd., Hangzhou Gellan Solutions Biotec Co., Ltd., Hebei Xinhe Biochemical Co., Ltd., Meron Group, Inner Mongolia Rainbow Biotech Co. Ltd., Fufeng Group and Other Major & Niche Key Players. The business planning made by the companies and the development of this market help in inspecting the growth of buyers and supplies in combination with fund- investments.

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