Introduction-
Cryotherapy is also known as cold therapy. It is an effort to relieve sprains, muscle pain and to treat a variety of tissue lesions. The cryotherapy treatment is done by the use of ice packs or immersion in ice baths. The important use of the term refers to surgical treatment, specifically known as cryosurgery. This cryosurgery is the application of extremely low temperature to destroy abnormal or diseased tissue. It is commonly used to treat skin conditions and thereby strengthen skin life and increase metabolism and circulation.

Global Cryotherapy market currently accounted for USD XXX Million in 2017 and is expected to grow USD XXX Million by the end of 2023. Further, the increasing demand of the minimally invasive procedures, technological advancements in cryotherapy equipment are helping in beauty and wellness industries.

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Benefits: -
(1) It provides us relieve from muscle pain, swelling and sprains.
(2) It reduces inflammation and pain, lower cellular metabolism.
(3) It involves freezing the diseased area which results in muscle regeneration, boost the immune system and exhilarate our skin.
(4) It increases circulation, which leads to an increase in metabolism.
(5) It burns regular white fat cells from hips, stomach, legs and makes us fit and healthy.
(6) It enhances muscular size, strength and endurance by increasing insulin sensitivity and reducing inflammation.
(7) Generates new, tighter, and healthier skin also improves sleep, and thereby reduce anxiety.

Segmental Analysis: -
This market has been segmented based on product type, application and by the end user. By application, it is segmented into oncology, cardiology, dermatology, pain management and others. The product has been segmented into Cryotherapy chambers, local cryotherapy equipment and cryotherapy equipment. By end user, it is sub-divided into hospitals, specialist clinics, fitness centre and beauty spa, cryotherapy centres. Every segment holds a share in overall revenue earned in the market.

Competitive landscape: -
The major market players are Zimmer MedizinSysteme GmbH, Erbe Elektromedizin Gmbh, Impact Cryotherapy Inc., KrioSystem Sp. z.o.o, The Cooper Companies Inc., Air Products and Chemicals Inc., METRUM CRYOFLEX Sp.ao. o., Sp. k., Nanotech S.R.O and Other Major and Niche Key Players. These companies are leading globally in the cryotherapy market. Recently Air products and chemicals inc. are serving customers in technology, energy, medical and industrial markets worldwide with a unique portfolio of products, services which are providing them huge customer base to the marketers.

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Geographical Segmentation-
The market analysis every segment concisely and geographical segmentation is concerned with countries like North America, Asia-Pacific, Latin America, Middle East and Africa. North America is attributing to grow in the market in near future because of the increasing issues related to cancer and rising prevalence of the OVDs. Further, U.K has taken a step forward in opening cryotherapy setups to enhance muscle life and to rejuvenate the skin.

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