Introduction-
Banana is one of the most widely consumed foods. Eating them will help lower the pressure and reduce the risks of cancer and asthma. Bananas are processed into several products such as sun-dried banana, banana crisps and banana flours. Through the technique called a fluidized bed, drying fresh bananas is converted into banana flour. There are several other techniques that are used for the process are sun drying techniques, oven drying and osmotic drying. Banana flour can be used as a replacement of white flour.

The global banana flour market is currently accounted for USD XXX million in 2017 and is expected to reach USD XXX million by 2023. The demand for the banana flour market is high in the food industry is expected to reach a larger market in the near future.

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Benefits-
(1) High in essential minerals and vitamins and maintain cholesterol levels.
(2) It can help with weight loss.
(3) It helps in fighting anaemia.
(4) They support heart health.
(5) They contain powerful antioxidants including dopamine and catechins.

Segmentation analysis-
The global banana flour market is bifurcated based on source, application and distribution channel. By source, it is divided into organic and conventional. By application, it is divided into beverages, pet food and feed industry, household, food industry, bakery and snacks, infant foods, soups and sauces and others. It is bifurcated into direct and indirect mediums on the distribution channel. The indirect medium is divided into modern trade, convenience stores, speciality stores, retailers and other retail formats.

Geographical analysis-
The market reflects the current scenario and the countries in which the market is sustaining for long and aims to capture the target market. The key players in the market are Europe, North America, Asia-Pacific and Africa. The Asia-Pacific region is expected to grow during the forecasted period. Further, the market reflects that Latin America and the Middle East will have considerable growth in the future.

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Competitive landscape-
The major players in the banana flour market are ZUvii, NuNAtural Inc., Diana Foods, Paradisefrucht GmbH, Now Health Group Inc., Kanegade Ltd., ADM Wild Europe Gmbh& Co. KG, Stawi Foods, Fruits Limited, International Agriculture Group and other Major & Niche Key Players. The companies suffer cutthroat competition in the market thus, companies often come with new plans and policies in order to sustain in the market for the long term.
The banana flour market is growing at a rapid pace because of the growing concern of the people towards health. Further, they are a good source of vitamin B6 and C and fats thereby providing energy.

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